Tourist satisfaction in relation to attractions and implications for conservation in the protected areas of the Northern Circuit, Tanzania

Scopus - Journal of Sustainable Tourism: Tourist satisfaction in relation to attractions and implications for conservation in the protected areas of the Northern Circuit, Tanzania:

Okello

This study assessed tourist satisfaction and its links with tourist attractions and infrastructure at the following six protected areas on the Northern Tourist Circuit of Tanzania: Tarangire National Park, Lake Manyara National Park, Ngorongoro Conservation Area, Serengeti National Park, Arusha National Park, and Mt. Kilimanjaro National Park. Semi-structured interviews were conducted with 185 tourists visiting the protected areas. Satisfaction ratings for the Northern Circuit were high, with 86% of tourists willing to be repeat visitors. Tourists were attracted primarily to wildlife viewing. Although most tourists were not influenced to visit the region by indigenous culture or physical features, 81% of tourists noted that non-wildlife attractions enhanced their tourist experience. A range of ways to develop more sustainable forms of tourism emerged from the work, including lengthening stays, guide/driver capacity building, and partnership working with tour operators to improve marketing, increase satisfaction rates, and diversify the product."